A city-page strategy connecting local pickup-soccer searches to relevant destinations.
- Services
- Local SEO, City-page strategy, Technical website improvements
- Timeline
- April 2025–July 2026 (source draft)
- Status
- Source draft · evidence pending
The search problem.
The SEO brief identified a gap between the app’s offering and its discoverability for local soccer searches. Dedicated city pages and technical site improvements were intended to make local games easier to find.
Give every search a destination.
Austin, San Antonio, Houston, and Dallas each received a relevant city destination. The approach connects geographic intent with a page about playing locally, rather than sending every searcher to the same general introduction.
Scope, not unverified results.
The underlying Search Console export or dated screenshots have not been supplied. Search totals, ranking figures, and growth charts are therefore withheld. This page documents the approach only.