Web Development
Wix vs Vercel: Which one actually works for your website
Wix or Vercel for a business website? The honest breakdown on cost, control, speed and who each one is for, from an agency that just made the switch.
3 min read
Practical observations and analysis from our work on websites, ecommerce, and search. What we test, what we question, and how it informs the next decision.
Email Marketing
How to build an email popup people actually use
Most popups collect an email and then lose the sale. Here is how to structure the offer, the timing and the discount code so the popup pays for itself.
3 min read
SEO
Why AI website audits get it wrong
We checked an AI generated site audit line by line against the live site. What we found changed how we report website problems to clients.
3 min read
Shopify
Judge.me vs Yotpo: Which review app actually works for Shopify
A clear answer on Judge.me vs Yotpo for Shopify, covering cost, migration, retail syndication and why running both at once quietly hurts your store.
3 min read
SEO
New pages not showing on Google? Check your Squarespace sitemap
Published new pages and Google cannot find them. Here is why the Squarespace sitemap lags behind and what to do before you touch Search Console.
3 min read
Web Design
Squarespace vs a custom website: How to choose for a local business
Squarespace or a custom build for a local business? What actually differs on mobile speed, cost and control, plus a simple rule for choosing.
3 min read