A coordinated feed, educational content, and a regular calendar for a social relaunch.

Services
Social media management, Content calendar, Community management
The coordinated feed after the social refresh.

Carry the new identity forward.

The brand was refreshing its identity while social channels still reflected the previous look. The brief was to make the new direction recognizable to existing clients and understandable to new audiences.

Before: the previous profile and visual identity.
After: a more coordinated everyday presence.

Give the identity a rhythm.

The publishing mix combined tanning education, seasonal promotions, transformations, and client moments. Platform-specific scheduling and community management supported the calendar.

Instagram: June 1–September 22, 2025.

The supplied report records 172,503 views: 121,679 organic and 50,824 paid. It also records 1,426 engagements and 81 net new followers.

TikTok: June 1–September 30, 2025.

The TikTok report records 65,634 video views and 938 engagements. Its later end date means the two platform reporting windows are not identical.